Going From No Marketing to Some Marketing

Many businesses have a period of rapid growth and success that leads them to plateau. The founders go through a series of heroic acts to get the business to a stable base of revenue and customers. Of course, everyone wants growth and more revenue and profit. The founders are typically swamped doing sales, operations, finance and various duties as assigned. There is no time to scale the business and build a team around the owners. After countless 80-hour work weeks and numerous working weekends it becomes clear that it’s time to bring in additional resources. The critical question is how to start a […]