About Us

“If you don’t know where you are going, you will probably end up somewhere else.” Lawrence J. Peter

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Combine strategy and execution


ALTA Consulting is a boutique management consulting firm that helps companies engineer more revenue. ALTA specializes in working with small to mid size organizations that are looking to establish or grow sales and marketing teams.

Traditional approaches to growth often apply a variety of isolated tactics and strategies such as; better planning, more investment, new marketing programs, improved content etc. Often these efforts don’t deliver the intended results because the plan doesn’t consider both the strategy and the execution.

At ALTA, our goal is a holistic approach designed to drive increased revenue by combining strategy and execution. We are seasoned executives who can build both marketing strategies and plans as well as provide resources to deliver both. Having one team accountable for your entire project is a simplified approach to getting the results you want.


“ALTA Consulting helped my company with excellent execution of campaigns to create relationships in my target market.”

Kevin Yates, VP Marketing, Software Startup

Meet the Team

If there are underlying forces that make our company succeed, it’s definitely because of our team members and our culture.

Gord Smith


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Gord is a seasoned sales and marketing executive in the professional services, high tech and software industries. He has led sales, marketing and product development experience at leading firms such as NCR, SAP, Seibel Systems Deloitte Consulting, Ideaca and Hitachi. Gord has worked with many start ups and fast-growing software and services firms to help them with profitable growth. He was a Partner at Ideaca that went from a startup to over 60 million in revenue and eventually sold to Hitachi. Gord holds a BBA from Wilfrid Laurier University and an MBA from the University of Windsor.

Janet Smith


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Janet has a wealth of experience in marketing for small and mid sized businesses. She owned and operated Once Upon a Child retail stores for over 20 years with locations in Newmarket and Ajax. She successfully sold this business in 2015. She was an early adopter of social media and advanced digital marketing strategies to drive customer retention and new customer acquisition. Janet has worked extensively with websites, Facebook, email marketing and LinkedIn to generate more revenue. Prior to starting her own business, Janet led customer service teams at RBC and Groupmark Canada. Janet has a bachelor’s degree from Wilfrid Laurier University.

Dan McDonald

Director of Business Development

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Dan is a sales professional with wide-ranging executive and functional sales experience and has held sales leadership positions at SAP, CGI, ACS Systech, and Xerox. He first worked as a financial systems sales representative, moving on to executive roles and running inside and outside sales teams. Dan’s sales experience ranges from start-ups to multinational organizations and includes executive sales consulting. Prior to his sales roles, Dan was a financial executive and held controllership roles in Domtar, Kendall, MacMillan Bathurst, and MacMillan Bloedel and is a member of the Chartered Professional Accountants of Canada.

Abhitej Singh

Marketing Consultant

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Abhitej is experienced in multiple sales and marketing roles. His journey took off with a sales position at Axis Bank in India. To expand his knowledge of marketing and sales in a digitally driven world, he moved to a marketing agency called The AntiAlias. He devised effective digital marketing strategies at the agency for several E-commerce businesses, resulting in a 20% growth in the agency’s revenue. Because of his yearning for exposure to international markets, he moved to Canada where he graduated with an honours diploma in Marketing Management from Seneca College. He is now a member of the ALTA Consulting family where he contributes to the success of client projects with a fresh and creative approach.

Why Choose US?

  1. Revenue focused – Our principals are seasoned sales executives who know how to deliver revenue. Proven resources with industry experience.
  2. Combine strategy and execution – We build the strategy and execute the programs. Hold one team accountable.
  3. High value alternative to agencies – Highly cost effective approach to traditional marketing and sales consultancies. We focus on small to mid sized companies with efficient programs.
Get started today. Set up a free consultation based on your business needs.   

From our Blog

“It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.“ -Charles Darwin