6 Essential KPI’s to Keep Your Company on the Path to Growth

John was on his way back to the office for a financial review late on Friday afternoon. He was the President of a small IT consulting firm that had grown quite rapidly. They were poised to have a great year with growth in Revenue. On his way to the office his cell phone rang. It was the Director of Finance. To his surprise, he found out that the company had significantly missed their monthly profit goal. How could this possibly be? Revenue has been growing! This type of situation happens all the time in professional services companies. Maintaining profitable growth is a constant challenge. One of the main culprits is […]


Marketing Professional Services in Compliance with CASL

The world of marketing for professional services in today’s date is changing rapidly. Finding business has become much more difficult than it used to be. A professional services business can no longer win business relying merely on its reputation. As a result, professional service businesses have intensified their marketing efforts. The major reason behind this is, of course, the rise in competition. There are too many architects, designers, consultants etc. in the market, competing to win business from the same set of customers, which means for one company to win more business, some other must lose it. […]


Service Packaging Guide for Professional Service Businesses

Service packaging, also known as Productization is a very straightforward concept that can result in fascinating outcomes. But only if it goes through a tough planning and execution process. Streamlining is the key. What is service packaging? The term by several influencing bodies, has been overly complicated, it’s not rocket science. The reality is, Service Packaging is just amalgamating different services together to create a common solution/service that is a need of various clients. Service packages are successful if they are sellable to several clients and not one. It may seem like another fancy business jargon […]


Going From No Marketing to Some Marketing

Many businesses have a period of rapid growth and success that leads them to plateau. The founders go through a series of heroic acts to get the business to a stable base of revenue and customers. Of course, everyone wants growth and more revenue and profit. The founders are typically swamped doing sales, operations, finance and various duties as assigned. There is no time to scale the business and build a team around the owners. After countless 80-hour work weeks and numerous working weekends it becomes clear that it’s time to bring in additional resources. The critical question is how to start a […]