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Escaping the Commodity Trap: How Engineering & IT Firms Build Defensible IP and Deep Industry Expertise
Learn how IT and engineering firms can escape commoditization by building visible IP and vertical expertise.
Gord Smith
2 days ago3 min read


How LLMs Really Scan Your Content: A Strategic Brief for Firm Leaders
A practical, non-technical guide for Professional Services and Technology firm leaders on how large language models (LLMs) engage with your content—and how to evolve from SEO to Answer Engine Optimization (AEO).
Jimena Calderon
Dec 97 min read


Small Businesses Don’t Know the Difference Between a "Meeting" and a "Chat"
Are your strategy meetings stuck in repeat mode? Learn how to close the execution gap and turn talk into action.
Manan Sharma
Dec 51 min read


The Consultant-Seller Is the New Unicorn— And How Tech Firms Can Grow Their Own
Let me start with something you’ve probably seen before. You’re in a client meeting. Your technical consultant is walking through an architecture decision or an integration challenge, and the client just lights up. They’re nodding. They’re excited. They’re asking, “Could your team also help us with…?” And your consultant… pauses. They freeze up a little. They answer the question, but they don’t take the bait. No next step. No suggestion. No bridge to a new opportunity. The mo
Gord Smith
Dec 33 min read


Why Building Marketing Skills Internally (and Knowing When to Outsource) Drives Firm Growth
Learn how skill gaps and limited capacity impact marketing strategy execution and how ALTA’s fractional team helps you scale.
Jimena Calderon
Nov 263 min read


Cash Flow Isn’t Just Finance, It’s Strategy
Why managing cash flow isn’t only a finance task—it's a strategic lever for tech and consulting firms. Learn six tactical steps for turning cash into competitive advantage.
Gord Smith
Nov 193 min read
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