Revenue Strategy

We believe with revenue comes freedom

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Business Strategy

Play the long game.

Many fast-growing companies rely on heroics from the staff. Eventually, it becomes difficult to rely on heroics alone. A more disciplined and focused approach is required to put the company’s resources and energy behind the right initiatives. At ALTA, we work with you to establish a strategy and roadmap for your business. Though our experience, consulting methods and benchmarking we establish the best places to invest and grow your business.

Market Strategy

Don’t get caught being too many things to too many people.

Understanding what you are going to focus on and more importantly, what you are not going to focus on, requires a streamlined approach. Many companies get caught being too many things to too many people. Fundamentally understanding what key value you can provide and who your customers are is the core of a good market strategy. We work with our clients to understand customers, accounts, buyers to hone in on the most valuable areas to focus on.


Focus your messaging on what makes you different.

Once your target areas are defined the messaging becomes fundamental to attract customers. Many organizations have created messaging that is pedestrian and does not support any differentiation. We are seasoned executives who have years of experience distinguishing a fluffy message from something that will actually resonate with a prospective client. We build compelling messaging and then execute it. By combining strategy and execution you can hold a single organization accountable.


You have questions. We have answers.

Customer Research

What do customers want and value in your market place?

  • Market Analysis – Buyer needs and wants
  • Buyer priorities, needs and alternatives
  • Buyer profile development

Account Segmentation

What are the best accounts to focus our efforts and investments on?

  • Ideal customer profile development
  • Account prioritization analysis

Buyer Segmentation

What buyers, roles and titles should we market to?

  • Buyer journey development
  • Buyer personas development

Competitive Analysis

How do we beat our competitors?

  • Competitors’ solutions and strengths
  • Competitive differentiation
  • Competitive/industry benchmarking

Market Analysis

What are the most attractive markets to target?

  • Industries
  • Geographies
  • Company Size
  • Customer Needs

Value Propositions

How do we communicate the value of our product or service?

  • Impact case review
  • Return on investment models


What should our promise to the market be and how do we reflect that in our brand?

  • Brand positioning and messaging
  • Brand promise
Get started today. Set up a free consultation based on your business needs.   

From our Blog

“It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.“ -Charles Darwin