Many fast-growing companies rely on heroics from the staff. Eventually, it becomes difficult to rely on heroics alone. A more disciplined and focused approach is required to put the company’s resources and energy behind the right initiatives. At ALTA, we work with you to establish a strategy and roadmap for your business. Though our experience, consulting methods and benchmarking we establish the best places to invest and grow your business.
Understanding what you are going to focus on and more importantly, what you are not going to focus on, requires a streamlined approach. Many companies get caught being too many things to too many people. Fundamentally understanding what key value you can provide and who your customers are is the core of a good market strategy. We work with our clients to understand customers, accounts, buyers to hone in on the most valuable areas to focus on.
Once your target areas are defined the messaging becomes fundamental to attract customers. Many organizations have created messaging that is pedestrian and does not support any differentiation. We are seasoned executives who have years of experience distinguishing a fluffy message from something that will actually resonate with a prospective client. We build compelling messaging and then execute it. By combining strategy and execution you can hold a single organization accountable.
What do customers want and value in your market place?
What are the best accounts to focus our efforts and investments on?
What buyers, roles and titles should we market to?
How do we beat our competitors?
What are the most attractive markets to target?
How do we communicate the value of our product or service?
What should our promise to the market be and how do we reflect that in our brand?
“It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.“ -Charles Darwin