
For Immediate Release
In response to the escalating tariff threats and the uncertain global trade environment, ALTA Consulting, in strategic collaboration with The Export Coach, is proud to announce the launch of the Market Diversification Accelerator Program (MDAP). This new initiative is designed to assist Canadian businesses in diversifying their market dependencies beyond the United States, thereby mitigating risks and enhancing global competitiveness.
MDAP offers a comprehensive suite of services tailored to help businesses rapidly identify, plan, and execute market entry into alternative regions such as Mexico, Latin America, the UK, Europe, Asia, the Middle East, and Africa. The program is uniquely structured to support manufacturers, distributors, and agri-food companies that have been directly impacted by recent US tariffs.
Gord Smith and Dave Archer will be overseeing the program, ensuring that all participants gain the knowledge and support needed to thrive in diverse regulatory and market environments.
Gord Smith, Founder and CEO of ALTA Consulting, states, "The current trade climate, marked by unpredictable tariff impositions, demands that businesses expand their market outreach to ensure sustainability and growth. Our partnership with The Export Coach harnesses a combination of deep market insights and strategic execution that is critical for businesses looking to navigate these complex challenges effectively."
Dave Archer, leader of The Export Coach and a recognized figure in international trade coaching, adds, "With over three decades of aiding companies in global market expansions, we understand the nuances of entering new markets. Our joint expertise with ALTA Consulting will provide participants in the MDAP with unparalleled strategic guidance, from compliance navigation to operational execution."
The MDAP is structured to deliver:
Market Insights Training: Tailored modules on market research, trade compliance, and cultural intelligence.
Strategic Execution Workshops: Hands-on planning and implementation support.
Collaborative Peer Groups: Cohort-based learning and problem-solving.
Compliance and Operations Support: Specialized training and ongoing personalized coaching.
The program aims not only to equip businesses with the necessary tools to explore new markets but also to foster an environment of proactive strategy development against potential economic disruptors like tariffs.
Businesses interested in the Market Diversification Accelerator Program can learn more and register by visiting: ALTA Consulting’s website.
About ALTA Consulting: ALTA Consulting specializes in growth strategy consulting, helping firms navigate complex market dynamics and leverage technological innovations for business expansion. Led by industry veteran Gord Smith, ALTA Consulting empowers businesses to achieve sustainable growth and operational excellence.
About The Export Coach: Founded by David Archer, The Export Coach is a leading advisory firm that specializes in helping businesses expand internationally. Through customized training and strategic guidance, The Export Coach has supported numerous companies in becoming formidable players on the global stage.
For more information on the Market Diversification Accelerator Program: https://www.altaconsulting.ca/market-diversification-accelerator-program-mdap
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